e.l.f. Power Grip Primer + 4% Niacinamide

Grip Your Makeup. Glow All Day.

Meet the primer that does double duty. The e.l.f. Power Grip Primer locks your makeup in place for hours while 4% Niacinamide works underneath to brighten your complexion and minimize the look of pores. The result? A dewy, luminous base that makes your foundation look better and last longer.

Its gel-like texture glides on smoothly, creating a tacky layer that grips your makeup and keeps it from fading, creasing, or sliding off — even through long days and warm weather. Non-comedogenic and dermatologist-tested, it's gentle enough for all skin types.

Why You'll Love It

• 4% Niacinamide — brightens skin tone and minimizes the appearance of pores
• Long-lasting grip — keeps makeup in place all day without touch-ups
• Dewy, glassy finish — gives skin a fresh, lit-from-within glow
• Non-comedogenic — won't clog pores, suitable for all skin types
• Available in 2 sizes — perfect for travel or everyday use

How to Use

Apply a thin, even layer to clean, moisturized skin before foundation or concealer. Allow to set for 30 seconds before applying makeup on top for maximum grip and longevity.